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Hali Berman

Copywriting/Branding | Fashion + Retail + Lifestyle

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The Birkenstocks That Nobody's Talking About

From the Man Repeller to Alexa Chung, everything everywhere this season has been about Birks, Birks, Birks. 

That's why I was so shocked that the iconic brand's Papillio collection has been flying so under-the-radar.

After noticing some styles perched in the window of Harry's Shoes, an old-person shoe store in the Upper West Side (no judgement!), I went home and immediately Googled the line. 

Apparently according to the Birkenstock website, Papillio is all about "feminine, fashionable sandals that appeal particularly to women." Eww.

But still... could these be any cuter???!

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Wednesday 06.10.15
Posted by Hali Narins Berman
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