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Hali Berman

Copywriting/Branding | Fashion + Retail + Lifestyle

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A Brief S.A.T. (Style Aptitude Test) Question

Courtesy of GQ.com. 

Courtesy of GQ.com. 

Supreme was to skaters like NOAH is to _____________________.

Several of my college-aged Manhattan jaunts entailed heading directly to Supreme in hopes of scoring a pair of limited edition Nike Dunks. So when I heard that Brendon Babenzien, the former creative director of the cult streetwear/ skating label Supreme is just about to re-launch his NOAH brand, I was instantly intrigued. That's especially considering that Babenzien is billing the line as "clothes built to last."

So far, glimpses of new styles floating around online including corduroy running shorts, a double breasted suit jacket, and a water resistant tee (pictured above)–quite the match to the brand's ark-inspired name.

Word is that everything will also be sold in sets of twos. 
 

Only kidding.

 

 

Friday 05.22.15
Posted by Hali Narins Berman
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