Supreme was to skaters like NOAH is to _____________________.
Several of my college-aged Manhattan jaunts entailed heading directly to Supreme in hopes of scoring a pair of limited edition Nike Dunks. So when I heard that Brendon Babenzien, the former creative director of the cult streetwear/ skating label Supreme is just about to re-launch his NOAH brand, I was instantly intrigued. That's especially considering that Babenzien is billing the line as "clothes built to last."
So far, glimpses of new styles floating around online including corduroy running shorts, a double breasted suit jacket, and a water resistant tee (pictured above)–quite the match to the brand's ark-inspired name.
Word is that everything will also be sold in sets of twos.
Only kidding.